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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/51| Title: | Setting Up Immigrant Business in Malaysia |
| Authors: | Rashid, Salim Zainal Abidin, Irwan Shah Islam, Md Rabiul |
| Issue Date: | 2018 |
| Publisher: | IMBRe |
| Abstract: | The top priority of the survey was to examine the success of a new business as a foreigner in remote area. The uniqueness of this restaurant was premium quality Bangladeshi flavoured cuisines which were not only admired by the local people but also many foreigners from different countries. The growth of restaurant was profitable and the return on investment was able to generate profit on its expenses to prepare foods. The restaurant was just around 8 miles away from the Northern University of Malaysia, Sintok campus and situated in highly populated residential area in Changlun. So, it was easy to penetrate for local, migrated and international communities. From the survey, it could be said that foreigners contributed around 20% of the restaurant’s profit. One of the most significant success factors was the location in the restaurant business. The owner of the restaurant would get the idea from his old business which was on the road side food stall in Paya Terubong, Penang. The business maintenance costs were immensely low and it was visibly lesser than Changlun. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/51 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC120-1 |
| Appears in Collections: | Cases in CDR |
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