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http://cdr.uum.edu.my/jspui/handle/123456789/210| Title: | Ready or Not: Driving Change at Tanjung Rhu Construction |
| Authors: | Rahim, Nazahah Ab Rahman, Faizahani Kassim, Marini Masruki, Rosnia |
| Keywords: | Construction Industry;Organizational Change;Facility Management;Employee Motivation;Employee Readiness |
| Issue Date: | 2025 |
| Abstract: | Dato Sally, the Chief Executive Officer (CEO) of Tanjung Rhu Construction, the construction arm of Tanjung Rhu Group, spearheaded a pivotal initiative to align with the company's vision of diversifying into a new business segment – Facility Management. Recognizing the importance of employee’s readiness for this transformative change, Dato Sally prioritized preparing the company’s workforce for this transition. While enhancing financial sustainability is crucial in the construction industry, the real backbone of Tanjung Rhu Construction lies in its employees. With a workforce of up to 1,000 employees, Dato Sally and her team sought effective strategies to shift mindsets from a construction-centric focus to a facility management orientation. Despite consistently achieving acceptable performance reviews, the past few years recorded employees' motivation and performance lacked the spark of excellence, signalling the need for organizational change. This case explores the organizational and managerial challenges faced by Dato Sally, during the company’s post-pandemic venture into a new business domain. It examines the efforts by the CEO to engage and motivate her team, foster employee’s readiness, and ensure a smooth transition to the new business segment. This case study highlights the dilemma faced by Dato Sally in implementing the new direction and her concerns about whether the employees would embrace facility management as their now main daily work processes. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/210 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC255-1 |
| Appears in Collections: | Cases in CDR |
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