Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/210Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Rahim, Nazahah | - |
| dc.contributor.author | Ab Rahman, Faizahani | - |
| dc.contributor.author | Kassim, Marini | - |
| dc.contributor.author | Masruki, Rosnia | - |
| dc.date.accessioned | 2025-10-14T08:12:42Z | - |
| dc.date.available | 2025-10-14T08:12:42Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/jspui/handle/123456789/210 | - |
| dc.description.abstract | Dato Sally, the Chief Executive Officer (CEO) of Tanjung Rhu Construction, the construction arm of Tanjung Rhu Group, spearheaded a pivotal initiative to align with the company's vision of diversifying into a new business segment – Facility Management. Recognizing the importance of employee’s readiness for this transformative change, Dato Sally prioritized preparing the company’s workforce for this transition. While enhancing financial sustainability is crucial in the construction industry, the real backbone of Tanjung Rhu Construction lies in its employees. With a workforce of up to 1,000 employees, Dato Sally and her team sought effective strategies to shift mindsets from a construction-centric focus to a facility management orientation. Despite consistently achieving acceptable performance reviews, the past few years recorded employees' motivation and performance lacked the spark of excellence, signalling the need for organizational change. This case explores the organizational and managerial challenges faced by Dato Sally, during the company’s post-pandemic venture into a new business domain. It examines the efforts by the CEO to engage and motivate her team, foster employee’s readiness, and ensure a smooth transition to the new business segment. This case study highlights the dilemma faced by Dato Sally in implementing the new direction and her concerns about whether the employees would embrace facility management as their now main daily work processes. | en_US |
| dc.subject | Construction Industry | en_US |
| dc.subject | Organizational Change | en_US |
| dc.subject | Facility Management | en_US |
| dc.subject | Employee Motivation | en_US |
| dc.subject | Employee Readiness | en_US |
| dc.title | Ready or Not: Driving Change at Tanjung Rhu Construction | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC255-1 | - |
| Appears in Collections: | Cases in CDR | |
Files in This Item:
There are no files associated with this item.
Items in CDR Repository are protected by copyright, with all rights reserved, unless otherwise indicated.