Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/204| Title: | BUILDING THE FUTURE OF RADIO: CASE STUDY OF ERA RADIO |
| Authors: | Yacob, Mohd Idzwan Alwi, Asmidah Abdul Hamid, Mohd Noor |
| Keywords: | Creative Industry Management;ERA Radio;marketing strategy |
| Issue Date: | 2025 |
| Abstract: | The case presents the scenario of ERA Radio. The radio is currently aiming to maintain its competitive edge despite facing strong challenges from rival stations, and ERA is eagerly seeking to identify effective marketing strategies to bolster its position in the market. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/204 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC249-1 |
| Appears in Collections: | Cases in CDR |
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