BUILDING THE FUTURE OF RADIO: CASE STUDY OF ERA RADIO

Yacob, Mohd Idzwan; Alwi, Asmidah; Abdul Hamid, Mohd Noor

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DC Field	Value	Language
dc.contributor.author	Yacob, Mohd Idzwan	-
dc.contributor.author	Alwi, Asmidah	-
dc.contributor.author	Abdul Hamid, Mohd Noor	-
dc.date.accessioned	2025-10-14T07:05:33Z	-
dc.date.available	2025-10-14T07:05:33Z	-
dc.date.issued	2025	-
dc.identifier.uri	http://cdr.uum.edu.my/jspui/handle/123456789/204	-
dc.description.abstract	The case presents the scenario of ERA Radio. The radio is currently aiming to maintain its competitive edge despite facing strong challenges from rival stations, and ERA is eagerly seeking to identify effective marketing strategies to bolster its position in the market.	en_US
dc.subject	Creative Industry Management	en_US
dc.subject	ERA Radio	en_US
dc.subject	marketing strategy	en_US
dc.title	BUILDING THE FUTURE OF RADIO: CASE STUDY OF ERA RADIO	en_US
dc.epay.url	http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC249-1	-
Appears in Collections:	Cases in CDR

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