Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
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http://cdr.uum.edu.my/jspui/handle/123456789/200| Title: | BALANCED SCORECARD AT MYRELO SDN. BHD |
| Authors: | Mad Lazim, Halim Lamsali, Hendrik Taib, Che Azlan Salleh, Mohamed Najib Osman, Wan Nadzri |
| Keywords: | operations management;technology management;business studies;management accounting;Strategic management;production and operations management;quality management |
| Issue Date: | 2024 |
| Publisher: | PKKPK |
| Abstract: | The case starts with the immediate pressure made by the founder, Puan Noor Isma on the management team, leads by her sister Cik Noor Amy, the director as they need to decide the appropriate strategic choices in achieving the revenue growth strategy. Given strong competition in the movers and packing industry which is conquered by large companies, such as Allied Pickfords, KTS Movers, Fly Star Movers, Myrelo had been struggling in maintaining their profitability. To boost their local sales and to penetrate the international market, Myrelo had introduced credit card payment services for Myrelo services. This is critical as the company expand locally which include services to Sabah and Sarawak, as well as globally such as Australia, Singapore, UAE and Bhutan |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/200 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC247-1 |
| Appears in Collections: | Cases in CDR |
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