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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/191| Title: | KEDAH PADDY MUSEUM AS A CATALYST FOR THE DEVELOPMENT OF HALAL ECO - TOURISM INDUSTRY |
| Authors: | Abu Bakar, Nashirah Mohammad Rosbi, Mohd Sofian |
| Keywords: | Kedah Paddy Museum;strategic management;SWOT analysis |
| Issue Date: | 2024 |
| Publisher: | PKKPK |
| Abstract: | This case presents the perspective of the Kedah Paddy Museum which was in the process of improving its business strategy to attract more visitors. To achieve this objective, the Public Relation and Marketing Department decided to analyze suitable improvements using the SWOT approach. In addition, the latest development in digital technology gives an impact on customer preferences that encourage Kedah Paddy Museum to change forward the need of the industry. There is a significant need for Kedah Paddy Museum to integrate strategic management in order to become the top tourist spot in Kedah. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/191 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC232-1 |
| Appears in Collections: | Cases in CDR |
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