Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/158| Title: | INTERNATIONAL ENTRY MODE STRATEGIES: BAYU GAGAH MARKETING (M) SDN BHD |
| Authors: | Ramlee, Afifah Alwani Abdul Talib, Asmat Nizam |
| Keywords: | Internationalisation;international business;small businesses;international business strategy;international market entry mode;joint venture;law and regulations |
| Issue Date: | 2023 |
| Abstract: | This case study is about Bayu Gagah Marketing, a small and medium-sized enterprise that produces stingless honey bee products. The CEO, Mr Hisham, began exploring the product’s marketability after the stingless honey bee was recognised as the country’s first superfood. The company started as an enterprise before rebranding itself as Sdn. Bhd. a year later. Bayu Gagah has also expanded its market reach successfully internationally. Bayu Gagah chose direct exporting via agents as its initial entry mode plan as it expanded into a few Asian countries. Following its successful ventures into such countries as China, Taiwan, , and Japan, the company decided to establish an international joint venture with a partner from China. Even though several impediments have slowed its spread into China and Japan, including regulations, culture, and languages, they have not deterred Mr Hisham, who is currently exploring the USA markets and next he is attempting to structure its expansion into European markets |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/158 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC209-1 |
| Appears in Collections: | Cases in CDR |
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