Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/155| Title: | Tastiway’s Export Strategy |
| Authors: | Ismail, Alisha Wan Ismail, Wan Nurisma Ayu Kaliappen, Narentheren Ng, Aik Rom |
| Keywords: | Export Management;International Business;International Management;Multinational Corporation;International Business |
| Issue Date: | 2020 |
| Abstract: | Tastiway Sdn. Bhd. was incorporated in Malaysia in July 2000 as a Private Limited Company. It has been certified to MeSTI and HACCP by the Ministry of Health, Halal certification by JAKIM, and ISO 22000:2005. Tastiway helps beverage manufacturers drive growth through new product innovation, increasing supply chain efficiency and optimizing product formulation. Tastiway focuses on the improvement of health & wellness and safety & sustainability. Tastiway manufactures products under its own brands “ALOR” Freeze -dried fruit as Pre-packed beverages, "TASTIMINT" Sugar Free Lozenges and “DKE” Goat’s milk powder, vinegars and honeys. Tastiway’s purpose-built 70,000-ft2 factory is located in Jitra, Kedah and is the centre of excellence for Research & Development, Ingredient Manufacture, and Product Packing. Tastiway products are available both domestically and globally. To date , the products have been successfully exported to other Asian countries such as Sri Lanka, Thailand and China. This teaching case will show a clear picture on how Tastiway gets opportunities to export its products to foreign markets. This teaching case covers three important phases in export ing strategy procedures (1) pre-export phase, (2) during export phase and (3) post-export phase. This teaching case will highlights the product readiness, company readiness, potential partners selection, export documentations and procedures involved in each phases. It is very important for international business students to learn about the exporting strategy procedures. In addition, students will learn how Tastiway grown to become one of the largest and most technologically advanced manufacturers of beverage ingredients and flavors in northern region of Malaysia. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/155 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC171-1) TASTIWAYS EXPORT STRATEGY.pdf | 502.41 kB | Adobe PDF | View/Open |
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