Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
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Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/129| Title: | Millennial Entrepreneur: The Siblings Kitchen |
| Authors: | Amran, Noor Afza Abu Bakar, Lily Julienti Aripin, Norhani |
| Keywords: | creativity;innovation;business risk;entrepreneurial strategy;millennial;Entrepreneurship;Creativity and Innovation;Integrated Case Studies;Enterprise Strategy;Marketing Management;Entrepreneurship Development |
| Issue Date: | 2021 |
| Abstract: | This case is about a young graduated millennial, Rabiha Roslee, who ventured into the online business using Instagram as the platform to promote her cakes, floral arrangements and table decorations. She was the founder of ‘The Siblings Kitchen’, the home-based micro-business. After a year of operation, she has successfully generated business profits, and able to maintain and attract more customers to buy her products. She also managed to sustain during the enforcement of Movement Control Order (MCO) due to Covid-19 pandemic. Her business grew smoothly and she has planned to open a studio bakery with staff to assist her to accommodate for bigger demands. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/129 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC194-1 |
| Appears in Collections: | Cases in CDR |
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