Please use this identifier to cite or link to this item: http://cdr.uum.edu.my/jspui/handle/123456789/129
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dc.contributor.authorAmran, Noor Afza-
dc.contributor.authorAbu Bakar, Lily Julienti-
dc.contributor.authorAripin, Norhani-
dc.date.accessioned2021-11-30T07:59:48Z-
dc.date.available2021-11-30T07:59:48Z-
dc.date.issued2021-
dc.identifier.urihttp://cdr.uum.edu.my/jspui/handle/123456789/129-
dc.description.abstractThis case is about a young graduated millennial, Rabiha Roslee, who ventured into the online business using Instagram as the platform to promote her cakes, floral arrangements and table decorations. She was the founder of ‘The Siblings Kitchen’, the home-based micro-business. After a year of operation, she has successfully generated business profits, and able to maintain and attract more customers to buy her products. She also managed to sustain during the enforcement of Movement Control Order (MCO) due to Covid-19 pandemic. Her business grew smoothly and she has planned to open a studio bakery with staff to assist her to accommodate for bigger demands.en_US
dc.subjectcreativityen_US
dc.subjectinnovationen_US
dc.subjectbusiness risken_US
dc.subjectentrepreneurial strategyen_US
dc.subjectmillennialen_US
dc.subjectEntrepreneurshipen_US
dc.subjectCreativity and Innovationen_US
dc.subjectIntegrated Case Studiesen_US
dc.subjectEnterprise Strategyen_US
dc.subjectMarketing Managementen_US
dc.subjectEntrepreneurship Developmenten_US
dc.titleMillennial Entrepreneur: The Siblings Kitchenen_US
dc.typeCase Studyen_US
dc.epay.urlhttp://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC194-1-
Appears in Collections:Cases in CDR

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