Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/94| Title: | Did You Plant These Beautiful Flowers |
| Authors: | Mansor, Muzainah Mat Udin, Noraza |
| Issue Date: | 2020 |
| Publisher: | IMBRe |
| Abstract: | CJSB, located in Ipoh, Perak, was established since 2006. The company sold fresh flowers from the species of Hypericum and Chrysanthemum to its holding company in Japan. All the flowers were planted on the land of the contract flower growers who were the suppliers of the fresh flowers to CJSB. The contract growers were the freehold growers who had contracts binding with CJSB to supply the fresh flowers only to CJSB under certain specifications which had been determined by CJSB. During the year 2007 to 2010, CJSB had seven contract flower growers in Cameron Highlands which were Great Land Talent Sdn Bhd, Bertam Farm Sdn Bhd, C.H. Spring Flowers United Sdn Bhd, YL Flora, Mung Seng Nursery, Kayangan Flora and Ng Farm. CJSB stated that the four seasons in Japan were not suitable to plant flowers. Thus, the company used the services from the contract flower growers for three (3) main reasons: (i) Cameron Highlands had the suitable climate for planting flowers. Due to the limited land, CJSB had established relationships with the contract growers who were the proprietors of the land in Cameron Highland that planted a particular crop. In this way, CJSB did not have to go through the process of getting the authorisation from the local authorities to get the Temporary Occupation License and this could save the costs of CJSB. (ii) The use of contract growers prevented CJSB from employing foreign workers to do plant work as these foreign workers worked with contract growers, therefore CJSB did not have to manage foreign workers in relation to immigration, and other matters related to foreign workers. (iii) In this way, the contract growers, not CJSB, recruit and train the foreign workers. This was cost-effective and CJSB could focus on providing the necessary assistance and consultancy services to contract growers. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/94 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC161-1) DID YOU PLANT THESE BEAUTIFUL FLOWERS.pdf | 660.98 kB | Adobe PDF |  View/Open |
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