Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/82| Title: | Sempoibaq: New Player Competing In The Food And Beverage Sector |
| Authors: | Ahmad Arshad, Darwina Amran, Noor Afza Ahmad, Halimah @ Nasibah |
| Issue Date: | 2019 |
| Publisher: | IMBRe |
| Abstract: | Rafiq, the founder and owner of GV Raha Trading, nervously paced around his factory, wondering how he was going to meet his customers’ demand. As he gazed at his watch, it seemed like time was just ticking by ever so fast. With beads of perspiration trickling down his forehead, Rafiq realised that with his semi-manual production line, it would be near to impossible to ensure adequate production of his products. He continued to pace up and down, wondering how he could overcome this shortcoming, and hoped for nothing short of a miracle. In addition to the slow operational problem, the company had to deal with the shelf-life of the dates milk. Since milk is a very delicate product that contains microbes and is highly sensitive to temperature, the dates milk could be easily spoiled. To overcome this problem, the dates milk must be stored in an optimum temperature chiller. Dissatisfied customers often came to return spoilt milk and this compounded the company’s already seemingly unsurmountable problems. Rafiq sighed, “It is hard to maintain the dates milk and its nutrients in good condition since we do not add any preservatives to our dates milk”. Besides, Rafiq needed to battle stiff competition in food and beverage sector especially from established rivals. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/82 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC149-1) SEMPOIBAQ NEW PLAYER COMPETING IN THE FOOD AND BEVERAGE SECTOR.pdf | 660.07 kB | Adobe PDF |  View/Open |
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