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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/82| Title: | Sempoibaq: New Player Competing In The Food And Beverage Sector |
| Authors: | Ahmad Arshad, Darwina Amran, Noor Afza Ahmad, Halimah @ Nasibah |
| Issue Date: | 2019 |
| Publisher: | IMBRe |
| Abstract: | Rafiq, the founder and owner of GV Raha Trading, nervously paced around his factory, wondering how he was going to meet his customers’ demand. As he gazed at his watch, it seemed like time was just ticking by ever so fast. With beads of perspiration trickling down his forehead, Rafiq realised that with his semi-manual production line, it would be near to impossible to ensure adequate production of his products. He continued to pace up and down, wondering how he could overcome this shortcoming, and hoped for nothing short of a miracle. In addition to the slow operational problem, the company had to deal with the shelf-life of the dates milk. Since milk is a very delicate product that contains microbes and is highly sensitive to temperature, the dates milk could be easily spoiled. To overcome this problem, the dates milk must be stored in an optimum temperature chiller. Dissatisfied customers often came to return spoilt milk and this compounded the company’s already seemingly unsurmountable problems. Rafiq sighed, “It is hard to maintain the dates milk and its nutrients in good condition since we do not add any preservatives to our dates milk”. Besides, Rafiq needed to battle stiff competition in food and beverage sector especially from established rivals. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/82 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC149-1 |
| Appears in Collections: | Cases in CDR |
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