Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/81| Title: | The Challenges in Sustaining Events: The Case of International Kites Festival In Kelantan |
| Authors: | Kayat, Kalsom Mohd Nor, Nor Ashikin Ramely, Asmahany |
| Issue Date: | 2019 |
| Publisher: | IMBRe |
| Abstract: | Mohd Sabili, the manager of Kelantan Tourism Information Centre (TIC), was accountable to deliberate the best strategies and increase the profile of Kelantan as a tourism destination, as well as to empower the image of Kelantan as “The Cradle of Malay Culture.” The other important tasks for him are to gather the related information and working with various level of stakeholders, including residents, business organizations, media, visitors, and so on. Besides that, he also needs to keep update with any changes of tourist activities and events, as well as preparing the reports for senior management and attending meetings with variety of people including the stakeholders either locally or internationally. As such, within his supervision, Mohd Sabili has to ensure that the reputation and the positive image of the Kelantan Tourism Information Centre as local tourism authority are well maintained. Consequently, he is responsible for carrying the positive reputation of TIC into the next level. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/81 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC148-1) THE CHALLENGES IN SUSTAINING EVENTS THE CASE OF INTERNATIONAL KITES FESTIVAL IN KELANTAN.pdf | 889.25 kB | Adobe PDF |  View/Open |
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