Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/81| Title: | The Challenges in Sustaining Events: The Case of International Kites Festival In Kelantan |
| Authors: | Kayat, Kalsom Mohd Nor, Nor Ashikin Ramely, Asmahany |
| Issue Date: | 2019 |
| Publisher: | IMBRe |
| Abstract: | Mohd Sabili, the manager of Kelantan Tourism Information Centre (TIC), was accountable to deliberate the best strategies and increase the profile of Kelantan as a tourism destination, as well as to empower the image of Kelantan as “The Cradle of Malay Culture.” The other important tasks for him are to gather the related information and working with various level of stakeholders, including residents, business organizations, media, visitors, and so on. Besides that, he also needs to keep update with any changes of tourist activities and events, as well as preparing the reports for senior management and attending meetings with variety of people including the stakeholders either locally or internationally. As such, within his supervision, Mohd Sabili has to ensure that the reputation and the positive image of the Kelantan Tourism Information Centre as local tourism authority are well maintained. Consequently, he is responsible for carrying the positive reputation of TIC into the next level. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/81 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC148-1 |
| Appears in Collections: | Cases in CDR |
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