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http://cdr.uum.edu.my/jspui/handle/123456789/63| Title: | Corporate Communication Rebranding: A Case Study of SME Bank Berhad |
| Authors: | Mohammed, Rosli Ahmad, Mohd. Khairie Sharipudin, Mohd. Noor Jamal, Jamilah |
| Issue Date: | 2019 |
| Publisher: | IMBRe |
| Abstract: | SME Bank is a combination of two banks namely, Bank Pembangunan dan Infrastuktur Malaysia Berhad (BPIM) dan Bank Industri dan Teknologi Malaysia Berhad (BITM). The bank is dedicated to accelerate the growth of nation’s small and medium enterprises (SMEs) serving as a one-stop financing and business development centre. The main activities of SME Bank are to provide financing as well as financial and business advisory services to Malaysian SMEs classification guidelines of the National SME Development Council. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/63 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC135-1 |
| Appears in Collections: | Cases in CDR |
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