Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/63Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Mohammed, Rosli | - |
| dc.contributor.author | Ahmad, Mohd. Khairie | - |
| dc.contributor.author | Sharipudin, Mohd. Noor | - |
| dc.contributor.author | Jamal, Jamilah | - |
| dc.date.accessioned | 2020-05-20T02:55:51Z | - |
| dc.date.available | 2020-05-20T02:55:51Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/jspui/handle/123456789/63 | - |
| dc.description.abstract | SME Bank is a combination of two banks namely, Bank Pembangunan dan Infrastuktur Malaysia Berhad (BPIM) dan Bank Industri dan Teknologi Malaysia Berhad (BITM). The bank is dedicated to accelerate the growth of nation’s small and medium enterprises (SMEs) serving as a one-stop financing and business development centre. The main activities of SME Bank are to provide financing as well as financial and business advisory services to Malaysian SMEs classification guidelines of the National SME Development Council. | en_US |
| dc.publisher | IMBRe | en_US |
| dc.title | Corporate Communication Rebranding: A Case Study of SME Bank Berhad | en_US |
| dc.type | Case Study | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC135-1 | - |
| Appears in Collections: | Cases in CDR | |
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