Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/61| Title: | Rescue 911: The Initial Stage of Reviving MYDIN PKE Emporium |
| Authors: | Abdul Malek, Marlin Marissa Malek Abdul Kadir, Mohd Nizam Lin, Abdullah Abdul Rahim, Nazahah Saad, Shahrin |
| Issue Date: | 2019 |
| Publisher: | IMBRe |
| Abstract: | MYDIN Holdings Berhad (MYDIN) projected accumulated annual revenue of RM3.0 billion in 2013 with a profit nearly RM24 million. MYDIN has enjoyed sales growth approximately at 12 percent per annum until 2012. However, forty five outlets performed quite badly which had resulted in a significant drop in sales performance in 2013. The 45 outlets comprised of 3 emporiums, 2 supermarkets and 40 mini markets. One of the 45 outlets was MYDIN Pekan Emporium (MYDIN PKE) which recorded a significant net loss of RM668,756. This poor performance has affected MYDIN’s overall plan to go for public listing. MYDIN senior management team formed a Steering Committee to review and address issues that would have contributed to the overall financial performance of MYDIN. Some of the more crucial items for MYDIN to work on was to intervene and stop MYDIN PKE from making more losses, revive and convert MYDIN PKE to be a profit-making emporium. They should find a suitable project leader and this project needs to be executed immediately. Hence, Nizar, one of MYDIN’s highly reputed Senior Managers had been assigned to lead the business turnaround project at MYDIN PKE. His mission was to identify and determine the reason behind MYDIN PKE’s dismal performance and to initiate reviving efforts for MYDIN PKE to revert to its former glory with the ultimate aim of improving the overall sales performance in ensuring that MYDIN could take care of their shareholders and also go for public listing. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/61 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC131-1 |
| Appears in Collections: | Cases in CDR |
Files in This Item:
There are no files associated with this item.
Items in CDR Repository are protected by copyright, with all rights reserved, unless otherwise indicated.