Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/6| Title: | Era Edar: succession and conflicts |
| Authors: | Hashim, Norashidah Deraman, Norita |
| Keywords: | Entrepreneurship |
| Issue Date: | 2011 |
| Publisher: | IMBRe |
| Series/Report no.: | TC003-01; |
| Abstract: | The case focuses on the management of a family owned business, Era Edar Sdn. Bhd. The company is involved in homeopathy and alternative medicine. Dr. Azizan and Dr. Hamsiah, the founders of the company faced many issues and conflicts at early start-up and expansion stage of this family business. This business was set up intentionally as a family business and has gone through the succession process to the second generation although one of the founders still maintains her role in management and ownership of the company. Their famous product, EXAMO CKM 500, formulated by Dr. Azizan, has become synonym to this company. Dr. Hamsiah has confronted many challenges and tribulation in positioning Era Edar and KUSDA as a group of company to be known by the Malaysian society as today. The case highlights several conflicts including communication, family relation, jealousy, and strategies that have been taken by the founder to overcome the problems. This case also highlights the succession plan by the founders and there was also an element of culture in the succession plan. |
| Description: | This case was written by Norashidah Hashim and Norita Deraman, UUM College of Business. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. |
| URI: | http://cdr.uum.edu.my/handle/123456789/6 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC003-1) ERA EDAR SUCCESSION AND CONFLICTS.pdf | 415.93 kB | Adobe PDF | View/Open |
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