Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
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Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/6Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hashim, Norashidah | - |
| dc.contributor.author | Deraman, Norita | - |
| dc.date.accessioned | 2019-10-31T04:27:04Z | - |
| dc.date.available | 2019-10-31T04:27:04Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/handle/123456789/6 | - |
| dc.description | This case was written by Norashidah Hashim and Norita Deraman, UUM College of Business. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. | en_US |
| dc.description.abstract | The case focuses on the management of a family owned business, Era Edar Sdn. Bhd. The company is involved in homeopathy and alternative medicine. Dr. Azizan and Dr. Hamsiah, the founders of the company faced many issues and conflicts at early start-up and expansion stage of this family business. This business was set up intentionally as a family business and has gone through the succession process to the second generation although one of the founders still maintains her role in management and ownership of the company. Their famous product, EXAMO CKM 500, formulated by Dr. Azizan, has become synonym to this company. Dr. Hamsiah has confronted many challenges and tribulation in positioning Era Edar and KUSDA as a group of company to be known by the Malaysian society as today. The case highlights several conflicts including communication, family relation, jealousy, and strategies that have been taken by the founder to overcome the problems. This case also highlights the succession plan by the founders and there was also an element of culture in the succession plan. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IMBRe | en_US |
| dc.relation.ispartofseries | TC003-01; | - |
| dc.subject | Entrepreneurship | en_US |
| dc.title | Era Edar: succession and conflicts | en_US |
| dc.type | Other | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC003-1 | - |
| Appears in Collections: | Cases in CDR | |
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