Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/57| Title: | The Value of Invaluable: A Case Study of Pulau Payar |
| Authors: | Hasnan, Norlena Osman, Nor Hasni Yusoff, Rushami Zien Mohamed Udin, Zulkifli Ahmad, Azhar Ibrahim, Jafni Azhan Othman, Zainuddin |
| Issue Date: | 2014 |
| Publisher: | IMBRe |
| Abstract: | The Pulau Payar Marine Park (PPMP) was open to public in 1989, with restriction as fisheries prohibited area. This island was gazette as a marine park in 1994. The establishment of this island as a marine park is the first step to conserve marine resources from future impact of tourism on the island itself. However, as times by, PPMP has receiving pressure from influx of visitors. Tourism is important to generate revenue to the country, specifically to PPMP. On the other hand, protecting special biological and environment values are also important as the main objectives behind the establishment of PPMP. Without effective management, the massive inflow of tourist may lead to environmental degradation. The open access to marine park resources and failure of the market system in restricting their use, have resulted the over-use of these natural resources and environmental degradation. The degradation of marine parks might affect the sustainability of ecotourism in the future. Hence, it is important to explore the valuation of the marine park in order to ensure the benefits will always outweight the cost and able to remain sustain for the future consumption. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/57 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC127-1) THE VALUE OF INVALUABLE A CASE STUDY OF PULAU PAYAR.pdf | 667.76 kB | Adobe PDF |  View/Open |
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