Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/56| Title: | Value Co-Creation With Customers by Facebook Community: A Succesful Example of PKT Logistics |
| Authors: | Belal, H M Noordin, Alminnourliza Hasan, Quamrul Ahmad Zaidi, Mohamad Faizal |
| Issue Date: | 2018 |
| Publisher: | IMBRe |
| Abstract: | In 1974, Dato’ Tio Sook Keo founded a trading company called Port Klang Trading in Shah Alam, Malaysia. The company was renamed and is operating today as PKT Logistics Group Sdn Bhd. Their motto is “We serve… with passion.” PKT is currently considered a leading logistics company not only in Malaysia but also in the Asia Pacific region. To reach this position, PKT had to differentiate itself by changing its business philosophy from the standard to the service concept perspective. In doing this, they are strongly committed to providing a total logistics service-based solution to customers through mutual cooperation among stakeholders. The services include end-to-end design, implementation, and operation of logistics solutions in freight forwarding, customs brokering, contract logistics, haulage, and distribution management for large and medium-sized national and multinational companies (Business Times, Oct 25, 2016). The leadership of Dato’ Michael Tio (DMT), Group Chief Executive & MD of the company, was behind this change and the eventual success of PKT. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/56 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC126-1) VALUE CO-CREATION WITH CUSTOMERS BY FACEBOOK COMMUNITY A SUCCESSFUL EXAMPLE OF PKT LOGISTICS.pdf | 710.96 kB | Adobe PDF |  View/Open |
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