Case-Study Digitalised Repository (CDR)
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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/56| Title: | Value Co-Creation With Customers by Facebook Community: A Succesful Example of PKT Logistics |
| Authors: | Belal, H M Noordin, Alminnourliza Hasan, Quamrul Ahmad Zaidi, Mohamad Faizal |
| Issue Date: | 2018 |
| Publisher: | IMBRe |
| Abstract: | In 1974, Dato’ Tio Sook Keo founded a trading company called Port Klang Trading in Shah Alam, Malaysia. The company was renamed and is operating today as PKT Logistics Group Sdn Bhd. Their motto is “We serve… with passion.” PKT is currently considered a leading logistics company not only in Malaysia but also in the Asia Pacific region. To reach this position, PKT had to differentiate itself by changing its business philosophy from the standard to the service concept perspective. In doing this, they are strongly committed to providing a total logistics service-based solution to customers through mutual cooperation among stakeholders. The services include end-to-end design, implementation, and operation of logistics solutions in freight forwarding, customs brokering, contract logistics, haulage, and distribution management for large and medium-sized national and multinational companies (Business Times, Oct 25, 2016). The leadership of Dato’ Michael Tio (DMT), Group Chief Executive & MD of the company, was behind this change and the eventual success of PKT. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/56 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC126-1 |
| Appears in Collections: | Cases in CDR |
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