Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
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- 04 928 7606/7609 (CDR Secretariat)
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http://cdr.uum.edu.my/jspui/handle/123456789/50| Title: | Managing Sustainability of Damai Industries Sdn Bhd |
| Authors: | Hassan, Nor Laili Ahmad, Halimah @ Nasibah Md Saleh, Md Suhaimi Hj Ismail, Mohamad Sharofi Saad, Natrah |
| Issue Date: | 2017 |
| Publisher: | IMBRe |
| Abstract: | Damai has been established on September 2004 in Kedah. Damai currently produces a variety of roselle-based health food and drinks, food supplements in the form of soft gel, tablets, sachets, powders and skincare products. Damai is also the producer of Original Equipment Manufacturer (OEM) for other entrepreneurs. The term, ‘OEM’ is used when one company makes a part or a subsystem that is used to produce another company’s end product. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/50 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC119-1 |
| Appears in Collections: | Cases in CDR |
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