Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/5| Title: | KUSATEX Finest Textiles Solution: the success established |
| Authors: | Kamardin, Hasnah Hashim, Norashidah Yusof, Rohana @ Norliza Arshad, Rozita |
| Keywords: | Entrepreneurship |
| Issue Date: | 2011 |
| Publisher: | IMBRe |
| Abstract: | The case focuses on the business expansion strategies by KUSATEX Sdn. Bhd. as an SME and a Bumiputera company, in a fabric-related industry and in a perfect market competition. Mr. Shafiq confronted the challenge to establish KUSATEX in 2003, after a year of ISBEC’s establishment in 2002. With 20 years experience in business consultation and management, Mr. Shafiq had planned his business expansion by initiating several business expansion strategies to result in growth and stability of the company. The study highlights several initiatives taken by the company including enhancing product quality, opening another location, forming an alliance, winning a government contract, and retaining customers and staff. Overall, this case study shows the strategies taken by Mr. Shafiq in his effort to develop and expand the business as an SME. |
| Description: | This case was written by Hasnah Kamardin, Norashidah Hashim, Rohana @ Norliza Yusof, UUM College of Business and Rozita Arshad, UUM College of Law, Government and International Studies. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation |
| URI: | http://cdr.uum.edu.my/handle/123456789/5 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC001-1) KUSATEX FINEST TEXTILES SOLUTION.pdf | 452.37 kB | Adobe PDF | View/Open |
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