Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
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Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/5Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Kamardin, Hasnah | - |
| dc.contributor.author | Hashim, Norashidah | - |
| dc.contributor.author | Yusof, Rohana @ Norliza | - |
| dc.contributor.author | Arshad, Rozita | - |
| dc.date.accessioned | 2019-10-31T03:44:47Z | - |
| dc.date.available | 2019-10-31T03:44:47Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.other | TC001-1 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/handle/123456789/5 | - |
| dc.description | This case was written by Hasnah Kamardin, Norashidah Hashim, Rohana @ Norliza Yusof, UUM College of Business and Rozita Arshad, UUM College of Law, Government and International Studies. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation | en_US |
| dc.description.abstract | The case focuses on the business expansion strategies by KUSATEX Sdn. Bhd. as an SME and a Bumiputera company, in a fabric-related industry and in a perfect market competition. Mr. Shafiq confronted the challenge to establish KUSATEX in 2003, after a year of ISBEC’s establishment in 2002. With 20 years experience in business consultation and management, Mr. Shafiq had planned his business expansion by initiating several business expansion strategies to result in growth and stability of the company. The study highlights several initiatives taken by the company including enhancing product quality, opening another location, forming an alliance, winning a government contract, and retaining customers and staff. Overall, this case study shows the strategies taken by Mr. Shafiq in his effort to develop and expand the business as an SME. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IMBRe | en_US |
| dc.subject | Entrepreneurship | en_US |
| dc.title | KUSATEX Finest Textiles Solution: the success established | en_US |
| dc.type | Other | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC001-1 | - |
| Appears in Collections: | Cases in CDR | |
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