Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/42| Title: | Building Sustainable Competitive Advantage: A Case of Maybank Malaysia Berhad |
| Authors: | Gorondutse, Abdullahi Hassan Abdullah, Haim Hilman Kaliappen, Narentheren Chin Wei, Francis Chuah Hafeez, Muhammad Haroon |
| Issue Date: | 2017 |
| Publisher: | IMBRe |
| Abstract: | The main objective of this case study is to look how Maybank and other stakeholders succeed in the dynamic competitive business environment, because some bankers and other stakeholders like tourist and hospitality industries are still facing several challenges in today’s highly competitive and rapidly evolving market. Banks and other stakeholders that grow and change that know how to build resilient strategies that secure and sustain competitive advantage. This case study will utilise both primary and secondary data through interview and annual report. It’s expected that the case study will design to illustrate the practical application of the theoretical concepts covered during strategic management, management & strategic, management lectures. Specifically, the case will focuses on best strategic initiatives, this will assist Maybank and other stakeholders on strategy formulation, implementation and evaluation and identify the strategic direction that will attract more customers and sustain competitive advantage. Thus, with the right strategies building and sustaining competitive advantage initiatives, Maybank are truly competent enough to overcome the hurdles in 21st centuries. Maybank needs to continually use strategic planning so it will be successful in the competitive industry. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/42 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC111-1 |
| Appears in Collections: | Cases in CDR |
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