Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/4| Title: | Development of partnership on university-industrial link (UIL) success: a case study between STML and Buffalo Park, Langkawi |
| Authors: | Ariffin, Ahmad Shabudin Rajemi, Mohamad Farizal Ab Hamid, Kamal Ismail, Mohd Azril |
| Keywords: | Economics;Financial analysis |
| Issue Date: | 2014 |
| Publisher: | Institute for Management and Business Research (IMBRe) |
| Abstract: | In May 2012, Ms Mardia Mustafa received a letter from State Director requesting to submit a report regarding Langkawi Buffalo Park (LBP) performance. As a Manager for the LBP, she needs to submit her report to Mr. Kamarul Deraman, Deputy State Director of Kedah Veterinary Authority. The report should give a good explanation and solutions on the depreciating performance of LBP. As the business starts to expand, there are many problems that need to be solved. The important thing is the business Return of Investment (ROI). As has been planned at the beginning of the opening of the LBP, the management has set a return on investment can be achieved in the six year operations. However, based on current operations and return to six years of operation, the calculations show that, the management failed to reach the target set. The management who lead by Ms. Mardiah Deraman believes that with full support from the employee and local government, the project can be successful. |
| Description: | This case was written by Ahmad Shabudin Ariffin, mohd Farizal Rajemi, Kamal Ab Hamid and Mohd Azril Ismail, Universiti Utara Malaysia. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. |
| URI: | http://cdr.uum.edu.my/handle/123456789/4 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC071-1) DEVELOPMENT OF PARTNERSHIP ON UNIVERSITY-INDUSTRIAL LINK (UIL) SUCCESS A CASE STUDY BETWEENSTML AND BUFFALO PARK, LANGKAWI.pdf | 443.79 kB | Adobe PDF | View/Open |
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