Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/33| Title: | Rojam Health Products: Innovation for Growth and Organizational Sustainability |
| Authors: | Hasan, Quamrul Taib, Che Azlan Saad, Rohaizah Abdul Rahim, Kamarul Irwan |
| Issue Date: | 2017 |
| Publisher: | IMBRe |
| Abstract: | As the most responsible and top management, chairman of the board, of the company- Penawar Industries Sdn Bhd in Kedah (Penawar), Haji Shuib Mohd Isa (Hj Shuib) lost his sound sleep and became desperate to find the ways to come out from the greatest challenge he was facing. The company, as an SME, had been manufacturing healthcare and cosmetic products under the brand name of ROJAM. Penawar was struggling in sustaining the market share. The annual sales started to drop significantly since 2001. On top of that, in 2008, the marketing manager who was very productive left the company due to family reason. He failed to find a new marketing manager who could replace the previous one with enough skills and high productivity. This added further headache to Hj Shuib. The company’s sales dropped to more than 80% in 2010 as compared with the peak year in 1998. The business result was getting bad and bad in year by year which became worse in 2015. Hj Shuib finally took some crucial actions for sustainability of the company he founded. One of such actions was to assign Hajah Rodina Shuib, the finance director, for taking the responsibility of the factory effective from June 2015. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/33 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC097-1) ROJAM HEALTH PRODUCTS INNOVATION FOR GROWTH AND ORGANIZATIONAL SUSTAINABILITY.pdf | 900.51 kB | Adobe PDF |  View/Open |
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