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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/33| Title: | Rojam Health Products: Innovation for Growth and Organizational Sustainability |
| Authors: | Hasan, Quamrul Taib, Che Azlan Saad, Rohaizah Abdul Rahim, Kamarul Irwan |
| Issue Date: | 2017 |
| Publisher: | IMBRe |
| Abstract: | As the most responsible and top management, chairman of the board, of the company- Penawar Industries Sdn Bhd in Kedah (Penawar), Haji Shuib Mohd Isa (Hj Shuib) lost his sound sleep and became desperate to find the ways to come out from the greatest challenge he was facing. The company, as an SME, had been manufacturing healthcare and cosmetic products under the brand name of ROJAM. Penawar was struggling in sustaining the market share. The annual sales started to drop significantly since 2001. On top of that, in 2008, the marketing manager who was very productive left the company due to family reason. He failed to find a new marketing manager who could replace the previous one with enough skills and high productivity. This added further headache to Hj Shuib. The company’s sales dropped to more than 80% in 2010 as compared with the peak year in 1998. The business result was getting bad and bad in year by year which became worse in 2015. Hj Shuib finally took some crucial actions for sustainability of the company he founded. One of such actions was to assign Hajah Rodina Shuib, the finance director, for taking the responsibility of the factory effective from June 2015. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/33 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC097-1 |
| Appears in Collections: | Cases in CDR |
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