Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/217| Title: | Pengurusan Komunikasi Krisis Semasa Covid-19 Melalui Media Sosial |
| Authors: | Abdul Rahman, Nik Adzrieman Hasnan, Norlena Mazlan, Ahmad Rizal Chan, Cheong Chong |
| Keywords: | COVID-19;Angkatan Pertahanan Awam Malaysia (APM);Perhubungan Awam;Pengurusan Isu dan Krisis;Media dan Masyarakat;Konsep dan Ciri-ciri Media Massa;Proses Komunikasi;Fungsi dan Peranan Media dalam Masyarakat;Pengurusan Kerja Sosial;pengurusan komunikasi krisis |
| Issue Date: | 2025 |
| Abstract: | Kajian ini meneliti isu pengurusan komunikasi krisis yang berlaku semasa pandemik Covid-19, dengan memberi tumpuan kepada penggunaan media sosial sebagai saluran penyampaian maklumat kepada masyarakat. Dalam landskap komunikasi moden, krisis dan media sosial merupakan dua komponen yang saling berkait dan tidak dapat dipisahkan. Kecekapan dalam mengurus komunikasi krisis melalui media sosial bukan sahaja dapat membantu mempercepat penyampaian maklumat, tetapi juga mampu memainkan peranan signifikan dalam menjaga kesejahteraan dan ketenteraman masyarakat. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/217 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC265-1 |
| Appears in Collections: | Cases in CDR |
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