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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/193| Title: | THE DATAI INVESTING IN PEOPLE (DIP) PROGRAM: A STRATEGY FOR HUMAN RESOURCE INVESTMENT IN THE HOTEL INDUSTRY |
| Authors: | Mustafa, Eshaby Nordin, Norhafizi Ideris, Muhamad Shah Kamal |
| Keywords: | Human resource investment;employee development;hospitality industry |
| Issue Date: | 2024 |
| Publisher: | PKKPK |
| Abstract: | The DIP program is a strategic initiative designed to address the unique challenges faced by the hotel industry in retaining and developing its human capital. This teaching case explores the implementation of the DIP program at The Datai, examining the program's key components and its impact on employee retention, satisfaction, and overall organizational performance. The hotel industry is known for its dynamic and competitive nature, where attracting and retaining skilled employees is a constant challenge. High turnover rates and the need for a skilled workforce make human resource investment imperative. The DIP program was introduced as part of the strategy to retain its professional staff, during its temporary full closure for an extensive make-over project. The DIP program was a certification program where the staff needed to attend professional managerial courses and modules that could earn them educational certification. Preliminary assessments of the DIP program implementation have revealed positive outcomes, for example, a reduction in employee turnover, increased job satisfaction, and improved organizational performance indicators. Through a combination of financial investments, and skill development initiatives, the DIP program can help position The Dataias an employer of choice within the hospitality industry. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/193 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC242-1 |
| Appears in Collections: | Cases in CDR |
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