Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/188| Title: | Unlocking Success: A Deep Dive into HRD Corp’s Stellar Stakeholder Engagement Strategies |
| Authors: | Tugiman, Nursafwah Ma’dan, Marfunizah Nor Ahmad, Saidatul Nurul Hidayah Jannatun Naim Sharipudin, Mohamad Noor Salehuddin |
| Keywords: | stakeholders;government-linked company;stakeholder engagement;training market |
| Issue Date: | 2024 |
| Publisher: | PKKPK |
| Abstract: | Mr. Soffian currently holds the position of Chief Programs Officer at a Government-linked Company, the Human Resource Development Corporation (HRD Corp). Over the course of approximately 6 years, he has made significant contributions to the organization by enhancing the training market industry in Malaysia. His responsibilities include overseeing critical interactions between two distinct stakeholder categories: corporate entities and the community, within the training market sector. Specifically, Mr. Soffian is tasked with fostering strong relationships with companies and encouraging their active engagement as training providers to enhance the training market in Malaysia. Additionally, he takes on the responsibility of promoting complimentary training programs that are accessible to all Malaysians, with a special focus on marginalized groups such as B40 individuals and persons with disabilities. This initiative aims to empower them with skills for employability and self-sufficiency. This case study primarily focuses on his engagement with training providers, as they are his main stakeholders. Mr. Soffian emerges as an exceptional choice for the pivotal role in this best practice case study, given his distinct expertise in adeptly managing stakeholder engagement. This proficiency is especially relevant to a government-linked company (GLC) dedicated to achieving its corporate objectives. The study's relevance spans marketing, management, leadership communication, and human resource. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/188 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC234-1 |
| Appears in Collections: | Cases in CDR |
Files in This Item:
There are no files associated with this item.
Items in CDR Repository are protected by copyright, with all rights reserved, unless otherwise indicated.