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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/179| Title: | TRANSFORMATION OF PUSAT TUISYEN FIKIR ARAS TINGGI FOR ONLINE LEARNING IS MR AHMAD READY |
| Authors: | Sulaiman, Nor Intan Saniah Mohamad, Ani Munirah Mohd Tobi, Siti Uzairiah |
| Keywords: | Tuition Centre;Readiness;Pandemic;COVID-19;Tutoring Centre;Acceptance;Qualitative Data Analysis;Research in Quantitative Science;Formulating Research Problem |
| Issue Date: | 2023 |
| Publisher: | IMBRe |
| Abstract: | The COVID-19 pandemic first hit in January 2020 in Malaysia and affected everyone, including business owners. Mr. Ahmad, the owner of Pusat Tuisyen Fikir Aras Tinggi (PTFAT), In this challenging situation, he needed to come up with the right business strategies to ensure the survival of his tuition centre. He had to make numerous decisions in his mind. Mr. Ahmad was required to make sure that the business operations were efficient and sustainable despite the unknown situation of the pandemic. In addition, he had to understand in depth the risks associated with the tuition business. Mr. Ahmad needed to set the new strategy for persuading the parents to maintain their tuition centre since the pandemic to achieve the breakeven level. Mr. Ahmad also had to plan how to meet the parents’ demands while maintaining the quality of the service at the tuition centre and making a profit from the digital platform. Within the three strengths that he identified—tutors’ readiness, tutoring centre readiness, and students’ accessibility—the announcement by the government would also influence his decision towards the centre’s survivability and meet the parents’ demands for the business. This case follows whether Mr. Ahmad would be able to maintain and sustain his business even though there is no more UPSR since 2020, and how can PTFAT accommodate the need by parents in ensuring their kids’ academic and soft skill performance. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/179 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC231-1 |
| Appears in Collections: | Cases in CDR |
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