Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/175| Title: | Swimming in a Blue Ocean: The case of SempoiBaq |
| Authors: | Amran, Noor Afza Ahmad Arshad, Darwina Ahmad, Halimah@Nasibah |
| Keywords: | strategies;sustainability;profit;risks;breakeven;Management Accounting;Strategic Management;Management Accounting and Controls;Entrepreneurship Development;Organizational Behaviour |
| Issue Date: | 2020 |
| Publisher: | IMBRe |
| Abstract: | Mr. Rafiq the owner of GV Raha Trading produced healthy milk drinks under the name of SempoiBaq. He needed to come out with the right business strategies to ensure the survival of his company. He had to make numerous decisions in mind. He had to make sure that the business operations were efficient and sustainable. In addition, he had to understand in-depth the risks associated with the milk drinks business. Mr. Rafiq needed to set the price of the milk drinks, the costs of production and running the daily operations, how much had he to sell in a month to achieve the breakeven level. Also Mr. Rafiq had to plan how to meet the customers’ demands, whilst maintaining the quality of the products and making a profit from the sales. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/175 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC165-1 |
| Appears in Collections: | Cases in CDR |
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