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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/172| Title: | CAN WE DO IT ALONE? THE CASE OF DE CYBER HOTEL |
| Authors: | Ahmad, Halimah @ Nasibah Amran, Noor Afza Arshad, Darwina Ahmad |
| Keywords: | Integrated Case Study;Risk Management;Corporate Governance;Strategic Management;Seminar in Management;Marketing Management;Seminar in Corporate Governance;Entrepreneurship Development;International Business;International Accounting;Management |
| Issue Date: | 2021 |
| Publisher: | IMBRe |
| Abstract: | Siti Alia and her friends established De Cyber Hotel in January 2019. It was incorporated as a Malaysian private limited company in Cyberjaya, Selangor. Siti Alia has been appointed as the manager and was responsible for managing the hotel's day-to-day operations and its financial matters. As a new budget hotel, it was quite difficult to compete with other established hotels. De Cyber Hotel used brochures and word-of-mouth technique for its’ promotion activities and was mainly depending on walk-in guests. Siti Alia knew that she had to take immediate actions in order to ensure survival of the hotel and could not depend on walk in guests anymore. Hence, with the aim to increase the rate of occupancy and its revenue, on 27 March 2019 De Cyber Hotel management decided to accept offer from ABC Digital Booking in implementing digital booking mechanism and form a partnership for at least a year. ABC Digital Booking provided online system to enable listing and booking of budget accomodation and had partnered with hotels to give similar guest experience across countries. After working and collaborating for one year with ABC Dgital Booking, Siti Alia had to decide whether De Cyber Hotel should continue its alliance with ABC Digital Booking or not. Hence, she had to think thoroughly and need to consider the advantages and disadvantages as well as the the impact of her decision on the business. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/172 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC177-1 |
| Appears in Collections: | Cases in CDR |
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