Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/169| Title: | INTEGRATED REPORTING OF VALUE CREATION THROUGH YELLOW HEART SUSTAINABILITY AT DIGI TELECOMMUNICATIONS SDN BHD |
| Authors: | E-Vahdati, Sahar Wan Hussin, Wan Nordin |
| Keywords: | Sustainability reporitng;stakeholders;responsible business |
| Issue Date: | 2023 |
| Abstract: | Digi Telecommunications (Digi) has been publishing the annual sustainability reporting in line with Global Reporting Initiatives since 2009. Mr. Albern Murty, Chief Executive Officer (CEO) of Digi, one of the largest players in the mobile telecommunications industry in Malaysia by the number of subscribers, decided to establish a responsible business brand known as Yellow Heart in 2018 to better serve their stakeholders demand. There was a low stakeholder understanding of Digi’s sustainability efforts and societal impacts. Digi’s Sustainability department aspired to make Yellow Heart the best industry practice for continuous improvements by making Responsible Business commitment one of the main pillars of the company’s strategy and vision. The case study illustrates the sustainability management at Digi and the planned migration from sustainability reporting to integrated reporting to build trust in the business with all the stakeholders. The case dilemma involves the challenges that Mr. Ling, the Head of the Sustainability, faced in measuring and reporting their outcomes to contribute to the greater good, not only in pure business terms but also to society at large. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/169 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC223-1 |
| Appears in Collections: | Cases in CDR |
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