Please use this identifier to cite or link to this item: http://cdr.uum.edu.my/jspui/handle/123456789/169
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dc.contributor.authorE-Vahdati, Sahar-
dc.contributor.authorWan Hussin, Wan Nordin-
dc.date.accessioned2023-02-07T06:55:15Z-
dc.date.available2023-02-07T06:55:15Z-
dc.date.issued2023-
dc.identifier.urihttp://cdr.uum.edu.my/jspui/handle/123456789/169-
dc.description.abstractDigi Telecommunications (Digi) has been publishing the annual sustainability reporting in line with Global Reporting Initiatives since 2009. Mr. Albern Murty, Chief Executive Officer (CEO) of Digi, one of the largest players in the mobile telecommunications industry in Malaysia by the number of subscribers, decided to establish a responsible business brand known as Yellow Heart in 2018 to better serve their stakeholders demand. There was a low stakeholder understanding of Digi’s sustainability efforts and societal impacts. Digi’s Sustainability department aspired to make Yellow Heart the best industry practice for continuous improvements by making Responsible Business commitment one of the main pillars of the company’s strategy and vision. The case study illustrates the sustainability management at Digi and the planned migration from sustainability reporting to integrated reporting to build trust in the business with all the stakeholders. The case dilemma involves the challenges that Mr. Ling, the Head of the Sustainability, faced in measuring and reporting their outcomes to contribute to the greater good, not only in pure business terms but also to society at large.en_US
dc.subjectSustainability reporitngen_US
dc.subjectstakeholdersen_US
dc.subjectresponsible businessen_US
dc.titleINTEGRATED REPORTING OF VALUE CREATION THROUGH YELLOW HEART SUSTAINABILITY AT DIGI TELECOMMUNICATIONS SDN BHDen_US
dc.typeCase Studyen_US
dc.epay.urlhttp://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC223-1-
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