Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/147| Title: | Noraini's Cookies: Strategezing for Growth and Sustainability |
| Authors: | Mat Zin, Rosliza Othman, Siti Norezam Md Salleh, Salniza |
| Keywords: | financial management;accounting;business studies;Strategic management;management accounting;production planning;Management control issues |
| Issue Date: | 2011 |
| Abstract: | The case starts with the immediate pressure made by the founder, Puan Noraini on the management team, leads by her son Dr Helmi, the CEO as they need to decide the appropriate strategic choices in achieving the revenue growth strategy. Given strong competition in the food industry which is conquered by large companies, such as Hwa Thong, Julie’s, Danone, Noraini’s had been struggling in maintaining their profitability. To boost their local sales and to penetrate the international market, Noraini’s had invested nearly RM1million to buy an automatic machine and also had move in into a new building in 2008. Noraini’s Cookies has only managed to grow between 20-30% annually and is determined to grow their revenue by 50% before the end of 2011. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/147 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC007-1 |
| Appears in Collections: | Cases in CDR |
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