Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases offer students the opportunity to explore real world challenges in the classroom environment, allowing them to test their assumptions and decision-making skills before taking their knowledge into the workplace. Management and Leadership Case Study Centre, Universiti Utara Malaysia specialises in case content from, and about, emerging markets – regions which are traditionally underrepresented in teaching case collections, but which offer unique and important insights. Through digitalisation, we intend to ease and increase accesses for, and usages of, our teaching cases as well as to widen our user-base to not only for local academics/trainers, but also for our international counterparts.
http://cdr.uum.edu.my/jspui/handle/123456789/14| Title: | Reward and incentive system plan at Era Edar Marketing Sdn. Bhd |
| Authors: | Wan Hussin, Wan Nordin Ghani, Rusman Ali, Amin Muhammad Jamil, Che Zuriana |
| Keywords: | Business leadership;Innovation |
| Issue Date: | 2013 |
| Publisher: | IMBRe |
| Abstract: | EEMSB is a family business involved in the manufacturing and direct selling of halal health products. The operation and management of the company is based on Islamic business concepts. Starting from 2005, EEMSB has gradually shifted from multi level marketing (MLM) to single level marketing (SLM) plan, which led to the change in reward and incentive packages given to the business associates in the distribution network. The establishment of service centres (SC) with full autonomy was one of the major changes that accompanied the switch in the direct selling business model. The case includes the alternative business models being used by two MLM companies, providing information for students to make comparison between different types of direct selling structure. In addition, the case also allows students to evaluate to what extent EEMSB’s marketing plan complies with the Syariah requirements. Students are also expected to discuss the major challenges that confront businesses in the direct selling industry. |
| Description: | This case was written by Wan Nordin Wan Hussin, Othman Yeop Abdullah Graduate School of Business (OYAGSB) UUM, Rusman Ghani, Amin Ali and Che Zuriana Muhammad Jamil, UUM College of Business. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. |
| URI: | http://cdr.uum.edu.my/handle/123456789/14 |
| Appears in Collections: | Cases in CDR |
| File | Description | Size | Format | |
|---|---|---|---|---|
| (TC017-1) REWARD AND INCENTIVE SYSTEM PLAN AT ERA EDAR MARKETING SDN. BHD..pdf | 433.98 kB | Adobe PDF | View/Open |
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