Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
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- 04 928 7606/7609 (CDR Secretariat)
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Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/14Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Wan Hussin, Wan Nordin | - |
| dc.contributor.author | Ghani, Rusman | - |
| dc.contributor.author | Ali, Amin | - |
| dc.contributor.author | Muhammad Jamil, Che Zuriana | - |
| dc.date.accessioned | 2019-10-31T06:05:17Z | - |
| dc.date.available | 2019-10-31T06:05:17Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.other | TC017-1 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/handle/123456789/14 | - |
| dc.description | This case was written by Wan Nordin Wan Hussin, Othman Yeop Abdullah Graduate School of Business (OYAGSB) UUM, Rusman Ghani, Amin Ali and Che Zuriana Muhammad Jamil, UUM College of Business. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. | en_US |
| dc.description.abstract | EEMSB is a family business involved in the manufacturing and direct selling of halal health products. The operation and management of the company is based on Islamic business concepts. Starting from 2005, EEMSB has gradually shifted from multi level marketing (MLM) to single level marketing (SLM) plan, which led to the change in reward and incentive packages given to the business associates in the distribution network. The establishment of service centres (SC) with full autonomy was one of the major changes that accompanied the switch in the direct selling business model. The case includes the alternative business models being used by two MLM companies, providing information for students to make comparison between different types of direct selling structure. In addition, the case also allows students to evaluate to what extent EEMSB’s marketing plan complies with the Syariah requirements. Students are also expected to discuss the major challenges that confront businesses in the direct selling industry. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | IMBRe | en_US |
| dc.subject | Business leadership | en_US |
| dc.subject | Innovation | en_US |
| dc.title | Reward and incentive system plan at Era Edar Marketing Sdn. Bhd | en_US |
| dc.type | Other | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC017-1 | - |
| Appears in Collections: | Cases in CDR | |
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