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Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/138| Title: | The International Marketing Mix of Gano Excel |
| Authors: | Ooi, Shirmay Ramlee, Afifah Alwani |
| Keywords: | International Business;Principles of marketing;Introduction of Management |
| Issue Date: | 2023 |
| Abstract: | This case provides a study on marketing mix (4Ps) of Gano Excel Industries. The purpose of this case is to analyse the marketing mix of the company in its international marketing. This case provides students with experience in explaining the product, promotion, price and place (distribution) strategies by the company in helping the students to understand about managing global marketing for global business. In addition, students are also exposed to the current issue in international marketing, such as products imitation and global competitions. In this case, Mr Leow, the founder and also the chairman of Gano Excel Industries Sdn. Bhd. is responsible for major decisions about product development, marketing promotion, supply-chain planning and pricing strategies in different countries. This case is an illustrative or best practice case which is suitable for International Business, International Business Policy and Principles of Marketing course. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/138 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC203-1 |
| Appears in Collections: | Cases in CDR |
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