Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/126| Title: | Norma Baharu, Kaedah Pemasaran Baharu, Jom Digital! |
| Authors: | Wan Ishak, Wan Hussain Mat Yamin, Fadhilah Abu Bakar, Siti Zakiah |
| Keywords: | Aplikasi Komputer dalam Pengurusan;e-Dagang;Operasi & Pengurusan Pengetahuan;Pasaran Digital & Barangan Digital |
| Issue Date: | 2021 |
| Abstract: | Kes pengajaran ini menfokus kepada Syarikat Ajwa Synergy Enterprise (SASE) iaitu pemborong dan peruncit bagi produk herba dan kesihatan. Era pandemik telah menyebabkan perniagaan Ajwa synergy berada dalam keadaan yang tidak stabil. Untuk mengadaptasikan perniagaan dalam persekitaran norma baharu, maka Ajwa Synergy telah mengambil keputusan untuk melakukan transformasi iaitu dengan cara beralih ke arah digital. Selepas transformasi tersebut dilaksanakan, maka Ajwa Synergy memerlukan khidmat nasihat rundingan dari pihak anda untuk membuat penilaian ke atas trasformasi digital tersebut. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/126 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC191-1 |
| Appears in Collections: | Cases in CDR |
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