Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/125| Title: | Sport sponsorship strategies in Felda United Football Club |
| Authors: | Sharipudin, Mohamad Noor Salehhuddin |
| Keywords: | Public Relations;Corporate Communication;Strategic Corporate Communication;Public relations and Corporate Social Responsibility;Corporate Social Responsibility (CSR);CSR and Integrated Marketing Communication;Corporate communications and marketing;The Concept of Integrated Marketing Communications;Event Management and Sponsorship;Strategic Integrated Marketing Communication |
| Issue Date: | 2021 |
| Abstract: | This case study was about Felda United Football Club (Felda United), a professional football club in Malaysia owned by the Federal Land Development Authority (Felda). Felda United was established since 2007. In 2017, Felda United has been qualified to compete in the Asia Football Confederation (AFC Cup). Felda United was promoted to the Malaysian Super League (MSL), the top division for professional football in Malaysia. The protagonist of this case study was Mr. Nik Hasrul bin Mohd Zainudin (Mr. Nik), the President of Felda United. He is responsible to oversee three departments; namely the administrative, team management, and business development department. The main interest of this case study was to understand the sport sponsorship practice in Felda United. Hence, this case study focuses on the business development department, specifically in sponsorship aspects within the Felda United. The case study discussed on the background of Felda United, the importance of sponsorship, the challenges of sponsorship, and the sponsorship strategies for Felda United. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/125 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC190-1 |
| Appears in Collections: | Cases in CDR |
Files in This Item:
There are no files associated with this item.
Items in CDR Repository are protected by copyright, with all rights reserved, unless otherwise indicated.