Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/59Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Sulaiman, Yaty | - |
| dc.contributor.author | Nik Mat, Nik Kamariah | - |
| dc.contributor.author | Perumal, Selvan | - |
| dc.contributor.author | Abdul Rahman, Maria | - |
| dc.date.accessioned | 2020-05-19T07:42:34Z | - |
| dc.date.available | 2020-05-19T07:42:34Z | - |
| dc.date.issued | 2018 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/jspui/handle/123456789/59 | - |
| dc.description.abstract | Pak Tam Cafe (PTC) is a business organization which providing food and beverage services including restaurants, cafe, catering, bakery and pastry, retail shops and food truck business. PTC retains their value through customer relationship in which serving one client at a time. PTC also fulfills the customers’ needs by providing good services from food service and accommodating food tastes. PTC has its own food signature likes Mee Rebus Pak Tam, Nasi Bukhara, Pak Tam bread and Pak Tam Coffee. PTC offers enjoyable cuisine experiences for all customers. With expertise in Malay, Chinese, Indian and Western Cuisine, and the unlimited food choices offered, it grows to be a quite successful business. PTC also obtains halal accreditation from Jabatan Kemajuan Islam Malaysia (JAKIM). The company has potential to expand, but, it had been struggling in attracting new customers and retaining the existing customers, especially, with the increasing number of competitors. Furthermore, nowadays, many returning customers come to this cafe but only in the North and South Rehat dan Rawat (R&R) Tapah branches. For other branches, they show a decreasing number of customers, especially during weekends and weekdays. | en_US |
| dc.publisher | IMBRe | en_US |
| dc.title | Pak Tam Cafe: Issues And Challenges In Attracting And Retaining Customers | en_US |
| dc.type | Case Study | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC129-1 | - |
| Appears in Collections: | Cases in CDR | |
Files in This Item:
There are no files associated with this item.
Items in CDR Repository are protected by copyright, with all rights reserved, unless otherwise indicated.