Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/219Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Aziz, Azelin | - |
| dc.contributor.author | Abd Rani, Shamsul Huda | - |
| dc.contributor.author | Aman Ullah Alvi, Attia | - |
| dc.date.accessioned | 2025-11-23T04:05:52Z | - |
| dc.date.available | 2025-11-23T04:05:52Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/jspui/handle/123456789/219 | - |
| dc.description.abstract | In April 2025, Dr. Asha invites Madam Rein, owner of Haji Zainol Food Industries, to speak to her business students about organizational change. Madam Rein shares how the family-run business grew from a modest home operation into a recognized Malaysian food brand particularly in Kedah. Founded in 1986 by Haji Zainol, the company started with soy sauce bottled in recycled glass, later introducing Pacili (papaya chili sauce), regular chili sauce, chocolate drinks, and eventually functional beverages like Ashdalo Coffee. Pacili, though once popular, was discontinued due to papaya supply issues. As demand increased, the business transitioned to certified production, hired staff, and implemented inventory and quality systems. The switch to plastic bottles helped reduce costs but also required changes in product preservation. During the 2000s, the company faced marketing challenges, prompting Madam Rein to embrace Facebook and digital marketing to boost visibility. This led to greater exposure, expo participation, and innovations like wedding gift kits. The Covid-19 pandemic brought another wave of difficulties - sales dropped, and supply chains were disrupted. However, the team responded quickly by launching sambal paste to meet the needs of home cooks. Post-pandemic, consumer trends shifted toward health-conscious products, prompting the launch of Ashdalo Coffee, while chocolate drinks were discontinued due to rising cocoa costs. Alongside this, the company adopted digital order systems to reduce manual work and monitor sales more efficiently. Madam Rein highlights the importance of resilience, adaptability, and ongoing innovation in navigating business challenges. Her story of digital transformation, strategic product changes, and expansion into Singapore, Brunei, and Saudi Arabia offers practical lessons to future entrepreneurs. She ends the session by encouraging students, especially Adam, who asked insightful questions - to embrace change, take risks, and strive to bring local brands to the global stage. | en_US |
| dc.subject | Organizational change | en_US |
| dc.subject | Entrepreneurial resilience | en_US |
| dc.subject | Business challenges | en_US |
| dc.subject | Family business | en_US |
| dc.subject | Business adaptation | en_US |
| dc.title | HAJI ZAINOL FOOD INDUSTRIES: A Business in Motion | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC263-1 | - |
| Appears in Collections: | Cases in CDR | |
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