Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
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http://cdr.uum.edu.my/jspui/handle/123456789/216| Title: | The Art of Crisis Leadership: Lessons from 55 Years in Business |
| Authors: | Ramely, Asmahany Abd Shukor, Suryati Mohd Nor, Nor Ashikin Mohamad @ Alwi, Mohamad Khairi Mohamed, Ahmad Edwin |
| Keywords: | Crisis Management;Strategic Response;Tourism Industry;Leadership Styles;Theory–Practice Gap |
| Issue Date: | 2025 |
| Abstract: | This case follows Anthony, a veteran business leader with 55 years of experience, who has successfully navigated diverse crises ranging from the 1970s economic downturn and the 1997 Asian Financial Crisis to SARS, COVID-19, and potential geopolitical disruptions. Through these challenges, the case explores crisis management concepts and theories, examining Anthony’s strategic responses, long-term implications, and leadership practices. His use of transformational, servant, situational, and skills-based leadership styles illustrates how adaptability and values-driven decision-making shape effective crisis navigation. Even though research on tourism crises has expanded, many destinations and organizations remain unprepared when crises occur. This reflects a persistent gap between academic research and industry practice, where recommended crisis management models are not always applied. By presenting Anthony’s real-world leadership and decision-making, this case aims to bridge theory and practice, offering students practical insights into the realities of crisis management and leadership in uncertain times. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/216 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC266-1 |
| Appears in Collections: | Cases in CDR |
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