Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/214Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Hasbullah, Siti Aminah | - |
| dc.contributor.author | Amin, Umme Umaimah | - |
| dc.contributor.author | Nordin, Norhafizi | - |
| dc.contributor.author | Mustafa, Eshaby | - |
| dc.date.accessioned | 2025-10-14T08:42:26Z | - |
| dc.date.available | 2025-10-14T08:42:26Z | - |
| dc.date.issued | 2025 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/jspui/handle/123456789/214 | - |
| dc.description.abstract | This case study explores the survival and revival journey of Symphony Suites Hotel during the COVID-19 pandemic, highlighting how the strategic leadership of their General Manager (GM) Mr. Muhamad Hairi Kumaradas, helped the hotel sail through. Faced with unprecedented challenges, including financial struggles, health and safety concerns, operational disruptions, and the need to support employee well-being, the GM employed a blend of transformational, situational, and transactional leadership approaches to navigate the crisis. The GM's strategies were implemented in three stages. During the early stages of the crisis (late 2019 and 2020), the focus was on stabilizing the team and maintaining control. In 2021, termed "The Survival Year," the emphasis shifted to overcoming operational disruptions and ensuring the hotel’s survival. By 2022, "The Revival Year," the hotel experienced growth, particularly in its F&B business. Marketing efforts, including videos promoting Ipoh as a top destination and showcasing the hotel, helped boost brand awareness and attract guests. This case study demonstrates how strategic leadership, balancing immediate needs with long-term goals, inspiring teams, and adapting to environmental changes played a critical role in guiding Symphony Suites Hotel through the crisis and toward recovery. It offers valuable insights into how effective strategic leadership can overcome crisis management in the hotel industry. | en_US |
| dc.subject | Strategic Leadership | en_US |
| dc.subject | Hotel Recovery Strategies | en_US |
| dc.subject | Crisis Management | en_US |
| dc.title | STRATEGIC LEADERSHIP AMIDST CRISIS : THE CASE OF THE SYMPHONY SUITES HOTEL | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC259-1 | - |
| Appears in Collections: | Cases in CDR | |
Files in This Item:
There are no files associated with this item.
Items in CDR Repository are protected by copyright, with all rights reserved, unless otherwise indicated.