Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/203| Title: | GOING GLOBAL: CENDERAWASIH’S FISH CRACKER |
| Authors: | Saidin, Siti Zabedah Mat Zain, Rosliza Mohd Adnan, Shayuti |
| Keywords: | Strategic Management Accounting;Integrated Case Study;Entrepreneurship;business management;international business;small-scale local business;international market;foreign markets;keropok manufacturer;MATRADE |
| Issue Date: | 2025 |
| Abstract: | This case revolves around Cenderawasih Food (CF), a keropok manufacturer based in Cherating, Pahang, facing the decision to expand its market internationally. The owner, Zaha, must decide whether to accept funding from Malaysia External Trade Development Corporation (MATRADE) to increase production capacity and export its fish cracker. The case highlights the challenges and opportunities associated with international expansion in the food industry. |
| URI: | http://cdr.uum.edu.my/jspui/handle/123456789/203 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC248-1 |
| Appears in Collections: | Cases in CDR |
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