Please use this identifier to cite or link to this item: http://cdr.uum.edu.my/jspui/handle/123456789/202
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dc.contributor.authorAbdul Jabbar, Hijattulah-
dc.contributor.authorWan Mohd. Noor, Wan Shakizah-
dc.contributor.authorAzizan, Norizan-
dc.contributor.authorAli, Amin-
dc.date.accessioned2025-10-14T03:25:39Z-
dc.date.available2025-10-14T03:25:39Z-
dc.date.issued2025-
dc.identifier.urihttp://cdr.uum.edu.my/jspui/handle/123456789/202-
dc.description.abstractOrganizational development (OD) is an approach to planned change that is used in the public, private and non-profit sectors. However, relatively little is known about OD and changes in universities. The purpose of this case study is to gain a better understanding of how planned change can be initiated in higher education using the models and methods of OD. Universiti Utara Malaysia (UUM) case study undergoing significant change are examined to gain a better understanding of the issues toward the way OD is sustained in university settings and those identified strategies are associated with the development and expansion of OD-based change. This case study also examines the challenges associated with the use of OD and changes in UUM that may not be present in the private sector and other non-university settings. OD-based change is on-going at UUM leadership and events influencing change will continue as to understand critical trends in higher education, including changes in their ultimate markets which the businesses and other institutions that hire their graduates; and changes in technology that have fostered a new way of thinking about the design and delivery of learning services.en_US
dc.subjectOrganization developmenten_US
dc.subjectChangeen_US
dc.subjectUUM leadershipen_US
dc.titleOrganizational Development & Changes in Public University - Why is it necessary? : A Case of Universiti Utara Malaysia (UUM)en_US
dc.epay.urlhttp://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC243-1-
Appears in Collections:Cases in CDR

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