Case-Study Digitalised Repository (CDR)
Real world business scenarios for the classroom
Teaching cases at the Management and Leadership Case Study Centre, Universiti Utara Malaysia, allow students to tackle real-world challenges, honing their skills for the workplace. Specializing in emerging markets, the center aims to increase digital access and usage of its case studies globally, benefiting both local and international educators.
Full Version of Case Studies are available for purchase
RM10.00 (Full case with teaching note - for instructor only)
RM5.00 (Full case only - for student)
For further enquiry, please feel free to contact us
- 04 928 7606/7609 (CDR Secretariat)
- cdr@uum.edu.my
Please use this identifier to cite or link to this item:
http://cdr.uum.edu.my/jspui/handle/123456789/199Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Abd Hamid, Rawiyah | - |
| dc.contributor.author | Ramli, Azahari | - |
| dc.contributor.author | Husin, Nurul Sharniza | - |
| dc.date.accessioned | 2024-11-04T08:28:01Z | - |
| dc.date.available | 2024-11-04T08:28:01Z | - |
| dc.date.issued | 2024 | - |
| dc.identifier.uri | http://cdr.uum.edu.my/jspui/handle/123456789/199 | - |
| dc.description.abstract | Kes ini adalah mengenai Puan Nurul yang gelisah dengan prestasi perniagaan di The Box Chaletnya. Hal ini kerana jumlah pengunjung yang datang menginap di The Box Chaletnya agak menurun. Permasalahan yang dapat dikenalpasti adalah berkaitan dengan servis perkhidmatan dan juga kepuasan pelanggan. Kajian kes ini adalah untuk mengenal pasti dan menguji tahap kualiti perkhidmatan dan kepuasan pelanggan. Antara elemen-elemen dalam penyediaan perkhidmatan adalah Tangible,adequacy in service supply,understanding and caring,assurance and convinience yang perlu diberikan perhatian bagi menjamin kelansungan perniagaan yang dijalankannya. Puan Nurul yakin bahawa servis perkhidmatan yang baik dapat menjamin tahap kepuasan pelanggan yang tinggi dan melestarikan perniagaannya | en_US |
| dc.publisher | PKKPK | en_US |
| dc.subject | prestasi perniagaan | en_US |
| dc.subject | servis perkhidmatan | en_US |
| dc.subject | kepuasan pelanggan | en_US |
| dc.subject | kualiti perkhidmatan | en_US |
| dc.title | PERANAN DATA ANALISIS DALAM MENINGKATKAN PENGUNJUNG KE THE BOX CHALET | en_US |
| dc.type | Case Study | en_US |
| dc.epay.url | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC240-1 | - |
| Appears in Collections: | Cases in CDR | |
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