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http://cdr.uum.edu.my/jspui/handle/123456789/19| Title: | Managerial challenges of fostering partnerships to create a sustainable tourism destination: the complex path towards sustainability |
| Authors: | Kassim, Azilah Ramli, Kamal Izzuwan Zakaria, Hisham Mohtar, Mohd Fauzi |
| Keywords: | Governance |
| Issue Date: | 2015 |
| Publisher: | IMBRe |
| Abstract: | Incorporating sustainable tourism requires strong collaborative vision, planning and strategies pre-empted between destination managers and the relevant stakeholders by awareness and understanding on the concept itself, and readiness to launch the concept into practice. In this case study, the focus has been on the managerial challenges facing Tan Sri Khalid Ramli as the CEO of Langkawi Development Authority (LADA) at the time of the study. It focused particularly on efforts to develop Langkawi as a sustainable tourism destination. It assessed the managerial challenges in forming and managing a collaborative effort towards making Langkawi sustainable. Sustainable tourism is a concept already adopted by many destinations such as Costa Rica, and Maldives to counter or minimize negative impacts often associated with the practice of mass tourism. It opens door for management of existing tourism resources for the benefit of future generations. It advocates that destination or tourism products managers strive to incorporate sustainable practices into their management style. However, incorporating sustainable tourism requires strong collaborative vision, planning and strategies pre-empted between destination managers and the relevant stakeholders by awareness and understanding on the concept itself, and readiness to launch the concept into practice. This case study focuses on the managerial challenges that LADA faced particularly in forming collaborative effort towards making Langkawi a sustainable tourism destination. Understanding managerial challenges of fostering successful collaborative initiatives in sustainable tourism is important especially in the context an island destination such as Langkawi. |
| Description: | This case was written by Azilah Kassim, Kamal Izzuwan Ramli, Hisham Zakaria and Mohd Fauzi Mohtar, Universiti Utara Malaysia. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation |
| URI: | http://cdr.uum.edu.my/handle/123456789/19 |
| Payment Link: | http://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC075-1 |
| Appears in Collections: | Cases in CDR |
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