Please use this identifier to cite or link to this item: http://cdr.uum.edu.my/jspui/handle/123456789/189
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dc.contributor.authorYusof, Mohd Sufli-
dc.contributor.authorKamarudin, Muhamad Ali Imran-
dc.contributor.authorRamli, Azahari-
dc.contributor.authorHasan, Hasnizam-
dc.date.accessioned2024-06-10T08:01:48Z-
dc.date.available2024-06-10T08:01:48Z-
dc.date.issued2024-
dc.identifier.urihttp://cdr.uum.edu.my/jspui/handle/123456789/189-
dc.description.abstractBusiness diversification, a strategy for expanding business through new units or subsidiaries, requires careful planning. It can boost a firm’s growth, leading towards wealth maximization; however, without thorough analysis and planning, it can also lead to costly failures. This case study focuses on Kental Bina Sdn. Bhd. (KBSB) and their strategic move to diversify their business. KBSB, like many Small Medium Enterprises (SMEs), understood the need for a well-versed and clear plan to ensure business success. Their decision to diversify was the result of a comprehensive process, analyzing potential opportunities and threats in their industry as well as evaluating their own strengths and weaknesses. Understanding KBSB's diversification strategy is crucial for making informed decisions and learning from their successful expansion. Therefore, this case study provides a comprehensive understanding of the process and implications of business diversification, making it a valuable resource for businesses considering a similar path.en_US
dc.publisherPKKPKen_US
dc.subjectdecision makingen_US
dc.subjectbusiness resourcesen_US
dc.subjectBusiness diversificationen_US
dc.subjectsmall medium enterprises (SMEs)en_US
dc.subjectstrength and weaknessen_US
dc.titleAuto 365, Aesthetic Blue Wave and X50: The Steps of Diversification Strategy Implementation of Kental Bina Sdn. Bhd.en_US
dc.typeCase Studyen_US
dc.epay.urlhttp://epay.uum.edu.my/go.php?billcode=CDRCASE&productid=TC235-1-
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